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A word about rates:

Merchant account rates can be tricky.
Each transaction is charged in two different ways by the credit card companies:

Transaction Fee
The Transaction Fee is simple enough. It's just a flat rate usually charged at about $.25 per transaction.
Discount Rate (also called Qualified Rate)
The Discount Rate is a little less obvious. This fee is charged as a percentage of the transaction amount. In addition to the Discount Rate, all merchant accounts have a Mid-qualified Rate, a Non-qualified Rate, or both. When a transaction doesn't qualify for the Discount Rate, it is then downgraded to either the Mid- or Non-qualified Rates, which are charged at a higher percentage than the Discount Rate. The end result is that the merchant pays more for these downgraded transactions.

Now here's the rub ...
If the Discount Rate is set too low for a particular account, that account is subject to more downgrades. It's a kind of 'bait and switch' - bait with a super low Discount Rate, then hit 'em with a bunch of downgrades. The moral of the story is that a really low Discount Rate doesn't necessarily translate into the best deal for the merchant.

Having said all that, our aim is to set up each account so at least 80% of all transactions will be processed at the Qualified Discount Rate. This approach limits the downgrades ... and saves you money. It is a big reason why our merchant retention rate is over 98%, while the industry average is less than 65%.

The bottom line is we provide the best deal for the merchant.